7 days ago

EP 18 - From Adversity to Empowerment: Lessons in Entrepreneurship - Lisa Odenweller

Lisa Odenweller is a pioneering wellness entrepreneur and the Founder & CEO of Kroma Wellness, a modern functional nutrition brand dedicated to simplifying healthy living for busy, high-performing lifestyles. With over two decades of experience in the health and wellness industry, Lisa has committed her career to making premium, science-backed nutrition accessible, delicious, and effortless.

Before launching Kroma, Lisa founded Beaming, one of Southern California’s most influential wellness café brands, renowned for its clean nutrition and culinary creativity. After successfully scaling Beaming into a multi-location business and exiting in 2018, she turned her focus to addressing a deeper problem: the overwhelming, flavorless, and unsustainable nature of many wellness routines. With Kroma, she introduced a first-of-its-kind 5-Day Whole Body Reset and a range of instant, shelf-stable, adaptogen-rich products that enable people to nourish themselves with joy, ease, and purpose—anytime, anywhere. Lisa’s ability to merge functional nutrition with indulgent flavor and modern lifestyle design has established her as a category innovator and a leading voice in the next era of wellness.

Beyond Kroma, Lisa is a mom of 3 grown kids, a passionate mentor to female founders, a frequent speaker on health and entrepreneurship, and a tireless advocate for making wellness more intuitive, empowering, and enjoyable

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In this episode of the Leading for Wellness podcast, Liesl Bernard interviews Lisa Odenweller, founder of Kroma Wellness and Beaming, discussing her journey in the wellness industry, the challenges she faced, and the lessons learned from adversity. Lisa shares insights on self-worth, the importance of energy in business, and her innovative approach to nutrition with Kroma. The conversation emphasizes the significance of community support, personal growth, and the unique challenges female entrepreneurs face in fundraising. Lisa also highlights her daily rituals for maintaining positivity and energy.

Chapters

00:00 Introduction to Wellness and Entrepreneurship

03:06 The Journey of Beaming: A Superfood Cafe

05:56 Lessons from Adversity: Overcoming Challenges

08:51 Self-Reflection and Healing: The Path to Growth

11:51 Building Self-Worth and Confidence

14:54 The Importance of Energy in Business

17:38 Fundraising Insights for Female Entrepreneurs

20:54 Creating a Nutrition System: The Chroma Brand

23:30 Daily Rituals for Energy and Positivity

26:34 The Power of Community and Support

29:22 Innovations and Future Vision for Chroma