Tuesday Nov 04, 2025
EP 22 - Navigating the Social Media Landscape: TikTok & Meta - Ari Gordon
In this conversation, Ari Gordon discusses the evolution of his company, Like and Likes, which helps brands grow on TikTok and Meta. He shares insights on the differences between the two platforms, the importance of effective content creation, and the costs associated with advertising on TikTok.
Ari also emphasizes the role of influencer marketing and the necessity of having a strategic approach to social media marketing, especially for CPG brands. The discussion highlights the changing landscape of consumer behavior and the growing importance of digital marketing in driving sales.
Chapters
00:00 Introduction to Like and Likes
02:38 Understanding TikTok vs. Meta for CPG Brands
06:01 Navigating Advertising Costs on TikTok
10:54 The Backend of TikTok: A Competitor to Amazon
13:37 Influencer Marketing Strategies on TikTok
17:39 Agency vs. In-House Marketing: Finding the Right Fit
20:21 The Evolving Landscape of Consumer Behavior
21:09 Finding and Working with Influencers
Contact Ari Gordon:
Instagram: arialgordon
Contact Liesl Bernard:
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